How Video Marketing Works For Lawyers?
In digital marketing, it’s well discovered that video is the “king” of content. The value of video is the one thing that SEO firms, designers, and content marketers can agree on. What is up for discussion is if your law firm has the time and budget to spend on video production.
Explainer videos are brief videos that rely on text, animation, and narration to educate consumers. They are cost-effective as compared to traditional videos and give benefits to maximize your Law Firm SEO and ROI.
Here is why explainer video works so well for law firm marketing.
Video Production On Your Schedule
Most people think video marketing is too time-consuming to create measurable investment outcomes for the lawyer or law firm. While this may be traditional production, explainer videos offer a manageable production schedule that is much more suitable for the small lawyer’s firm schedule.
An explainer video simplifies the complex topic through text, narration, and visual aids. Because there is no live filming or production, the process is much more compliant. Each video is designed for individual components that can be altered during almost any stage of production:
- Custom art assets for characters, objects, and notions.
- The animations that support tell the story.
- The text that highlights key details of the narration.
The ability to conspire and contrive throughout production means higher quality results within a process that works well for busy lawyers.
Reduce Opportunity Cost
For most lawyers, “time is money.” The explainer video production fits with your schedule as it is very flexible to create. In traditional video production, you need to take appointments, booked filming dates, give advance payment. Blocking off a whole day of work months in advance may work for some lawyers, but the opportunity cost is too high for many.
Focus On Evergreen Topics
Explainer videos can draw potential clients, engage current followers, and build potential relationships with them by educating them about the latest topics of law. By choosing evergreen topics for the video, you can write a script that converts and engage the audience more efficiently.
What’s an Evergreen Topic?
- A topic that is of benefit well past the original publication date.
- A topic that is consistent no matter the season or current events
A quality evergreen video can showcase what you can do for your target audience on multiple platforms, as well as the outgrowths if they choose not to contact you. Some examples of evergreen topics for explainer videos for law firms include:
- Domestic Violence Laws
- The insurance claim dispute process.
- Workplace harassment.
Your earlier blog topics are an excellent resource for getting evergreen content. Picking a worthwhile topic is a crucial step to designing a successful explainer video. Once you have a topic in hand, follow these best practices to transform it into a compelling video:
- • Keep it short and engaging: To minutes long videos get the most engagement.
- Use headings, subtitles, and text: It’s always great to add text and heading in the video to make it more clear and understandable
- Keep it informative: Most internet users look for videos related to a product or service before visiting a store.
If you plan on investing in Law Firm SEO videos as part of your law firm marketing strategy, consider explainer videos to maximize your value at an effective cost. This is the most trendy way to market your firm through your website, social media, and newsletters.