Most Hong Kong local businesses may not go deep enough when they are first starting to take care of search engine optimization of their company websites. Improvement in site speed, implementation of security (i.e. SSL), making it easy for the site to be crawled, and getting rid of broken links (or 404 errors) may be regarded the advanced SEO stuffs.
But an experienced Hong Kong SEO agency will always tell you that they are the exact elements that you will need to implement correctly or fix (when they are already implemented wrong). They are the SEO basics that when you have mistakenly or deliberately ignored, you would have regret.
There have been examples in which when you have completely ignored these basics, the whole online marketing effort of the business goes horribly wrong. The business website has suffered from losing over 90% of organic search traffic that it could have received had it have properly implemented all the above mentioned SEO basics. It can also happen to your company website where it targets mainly the Hong Kong audience.
In terms of a site’s speed, for an additional second it takes to load your web page, the conversion rate of your website would go down accordingly. For example, if you mainly target the Hong Kong market, why not consider hosting your site on a HK locally based server or cloud service? To make it worse, Google has already announced a couple of years ago that site speed is one of the organic search ranking factors. To add to it, Google has been making use of mobile first indexing when ranking websites. This means for any site, Google would analyze the pages first as if they are pages only for mobile devices/users.
This is probably very basic stuff. But in today’s internet and mobile era, there are still many traditional businesses’ websites haven’t even made it simple enough for Google (or any other search engines) to crawl (or discover) their pages. The businesses would have gone ahead to produce and publish an entire set of industry whitepaper on pages that are very suitable for their target Hong Kong users, but unfortunately are sitting very deep inside their websites. This is problem. One alternative even though it is not a 100% ideal solution to resolve all the issues is to submit a sitemap to Google.
We often assume Google’s spider move freely between all the pages on your website. But firstly you aren’t sure about whether it is true. Secondly, when your site has some broken links hiding in it, it doesn’t help Google to give your site a good score. Using a professional crawler tool to spider your entire site may seem a very complicated setup for many business owners, though when it is correctly done it is very useful to eliminate the 404 error issues. The next best option is to make use of the broken link reports in Google Search Console.
If you take some time to do a little bit of online research searching for the job of the future then you’re going to find out that, being a digital marketeer is that exact job. There are multiple different options out there for people are actually educating themselves when it comes to the Internet and of course being able to make money and a career out of it can most certainly be the number one priority for many young people out there.
Young people are looking for opportunities
If you’re a young person and you are interested in becoming the digital marketeer then the very first thing you’re going to want to do would be to know exactly what a digital marketeer does and of course, how you can do it better than everyone else. The truth is that, a bit of an online research will be able to provide you with all of that information. If there is one thing that you’re going to need to do will be to make sure that you’re going to devote enough time in order for you to learn how to become the best of the best.
But let’s assume that you already are a digital marketeer and, what you’re looking for is employment. The truth is that, the best place for you to manage and find employment as a digital marketeer is of course going to be the Internet. If you check out this guide then you are going to find yourselves in front of enough information regarding digital marketing jobs and of course, the right way to find them.
Finding the right employment
There are multiple websites out there that will be able to help you by providing you with the right information regarding digital marketing opportunities. For example, digitalmarketingjobs.com can most certainly be considered a great website, especially for people with a lot of expertise but not enough experience in order for them to be able to find employment easily.
Make sure that you’re going to check out every single one of your options regarding digital marketing jobs. There are a lot of requirements out there but we can guarantee that, if you are the right digital marketeer for the job then, your expertise is going to show and you are definitely going to get the position. The choice is yours so choose correctly.
Having a home based business is a great way to set out on your own. To make your own living in the world, without the high costs of a lease, and extra utilities as well as staff costs that a normal business would require sounds like a dream come true. While it can be lucrative, it requires a lot of hard work. This article will help walk you through making the best of it.
Begin putting away some funds now for retirement, even if you just began your home business. Saving for retirement is a habit that is hard to get into if you don’t begin doing it as soon as possible. Even if you feel you could use those extra few dollars for some helpful, but unnecessary, supplies, put them instead into a retirement fund.
In order to make a home business successful, your business must be found in the Google search results. Search engine optimization is key in succeeding in today’s business world. Many different companies offer tools for search engine optimization, and it is imperative that you employ a few different strategies in order to obtain success.
If you are good with crafts, you can start a home business by selling the things that you make. Not only will you make extra money, but you will be having fun in the meantime. Many people like to give unique, handmade items as gifts, which means this can be a good market for you to target.
The name you select for your home business is critically important and will play a large role in determining whether your business succeeds or fails. Your business’s name must make sense and be easy for consumers to remember. When deciding on a business name it is also a good idea to find out if the domain name is available. Ideally, your domain name should be the same as your business name.
Marketing your services or products online is a great way to get your business known. There are many ways to harness the power of the internet for your business. You can market through article writing, social media, blogging and email campaigns. The more marketing you do online the more profits you will see come your way.
Have a mailing list and announce your specials on it weekly. It would probably be more successful if you link it to a newsletter. This will bring more users to your site since they would have to visit your site in order to read all of the content.
Whenever you make any money, be sure to put aside a portion of that to pay your taxes at the end of the year. Income taxes are due at the end of every quarter. The tax rate is normally 15 to 20 percent which could result in substantial amounts owed.
When starting a home business, remember to file for a DBA license. A DBA license stands for “Doing Business As,” letting the state know the name you are operating under. You’ll be able to stay within the letter of the law, and register your business legitimately on various web services as the owner.
Make sure that your home business has contingency plans to deal with unexpected or infrequent difficulties. Pay attention so that you can recognize signs of impending trouble before it happens, instead of being surprised. You can’t avoid rough times entirely, but a good contingency plan makes it much easier to weather the storm.
Knowing what you can and can’t do with your home based business, as well as the best ways that you can make it a success will give you the edge in your business. The tips from this article should help to give you the best shot possible at being self employed.